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About

Beyond Pixels and Code

Effective websites require strategic thinking and genuine partnership. My engineering background and business-focused approach create digital solutions that drive meaningful results for forward-thinking businesses.

A Lifelong Passion for Web Development

My journey in web development began in primary school when I built my first website in 2000. What started as a childhood fascination has evolved into a lifelong passion and expertise. Over the years, I've created web projects for local organizations before establishing this as a formal business in 2016.

This decades-long journey means your project benefits from:

  • Deep technical knowledge refined through years of hands-on experience
  • A perspective that spans the evolution of web standards and best practices
  • Passion that translates into attention to detail and commitment to quality
  • A balanced understanding of both creative design and technical implementation

Where Engineering Meets Digital Experiences

My degree in mechanical engineering — now specialized in oilfield services — has profoundly shaped how I approach web development. I break down complex challenges, assess options methodically, and implement solutions that address the core business need, not just surface-level aesthetics.

This engineering mindset means your website project benefits from:

  • Systematic problem-solving rather than quick fixes
  • Strategic thinking that anticipates future challenges
  • Attention to detail that ensures quality at every level
  • Clear documentation that preserves knowledge and investments

True Partnership, Not Dependency

Many businesses have experienced the frustration of being locked into relationships with developers who disappear or hold their digital assets hostage. My approach isn't about maximizing recurring revenue — it's about building trust and ensuring your long-term success, regardless of future circumstances.

Your Business, Your Assets

I ensure you maintain complete ownership of your website — from code and design assets to domain management and hosting. Your website is built to be transferable, sustainable, and completely yours.

Clear Documentation

Every project includes comprehensive documentation, passwords, license information, and training. I prepare for contingencies so your digital presence remains secure even if our professional relationship changes.

Direct Provider Relationships

I encourage clients to establish direct relationships with hosting providers and essential services. I'll help set everything up, but the accounts and relationships belong to you.

What Sets My Approach Apart

Honest Digital Strategy

The web development industry is full of extravagant promises and technical jargon designed to confuse clients. I bring clarity through honest communication. I never outsource your design or development work — what you see is who you get. I avoid trendy but impractical solutions that look impressive but fail to deliver results.

Quality-Driven Development

My experience across diverse industries has instilled a commitment to quality standards that benefit every project. I maintain high standards through methodical processes, clear documentation, and a focus on accessibility and security from the beginning—not as afterthoughts. When additional expertise is needed, I collaborate with trusted local professionals to ensure culturally relevant solutions and seamless communication.

Complex Simplicity

One of my distinctive strengths is translating complex business processes into clear, intuitive digital experiences. Whether through interactive flowcharts, thoughtful information architecture, or strategic content organization, I help your customers understand your value quickly and completely.

My Development Philosophy

The most successful websites emerge from true collaboration between developer and client. You know your business and customers better than anyone — my role is to translate that knowledge into an effective digital experience.

This is why I always begin with in-depth discovery meetings before proposing solutions. By understanding your business objectives, customer needs, and competitive landscape first, I can develop websites that truly serve your goals, not just fulfill a technical specification.

More about my methodology

Let's Build Something Meaningful

If you're looking for a web development partner who sees beyond code to your business objectives, who builds for your long-term success rather than dependency, and who values honest communication over technical mystification, let's talk about your project.

Schedule a consultation