Methodology
A Collaborative Journey to Digital Excellence
Creating an effective website isn't a transaction — it's a partnership. My development process combines technical expertise with strategic collaboration to deliver websites that truly serve your business objectives. This structured yet flexible approach ensures nothing is left to chance while allowing space for your unique needs and insights.
The Development Process
Planning
Discovery
Our journey begins with in depth conversations about your business, customers, and goals to establish a foundation of understanding — we're not just building a website, we're creating a digital solution to specific business challenges.
Strategy Development
Based on discovery insights, I develop a strategic approach that transforms your business objectives into concrete development plans, aligning technology choices with your specific goals and requirements.
User Experience Workshop
Before diving into design, we collaborate to map user personas and customer journeys, ensuring your website serves real customer needs effectively from awareness to conversion.
Execution
Information Architecture & Content Planning
With a clear understanding of users and goals, we organize information for maximum impact by developing site structure, navigation hierarchy, and content requirements that optimize for both search engines and conversion.
Design & Development
With planning complete, I bring the vision to life through thoughtful implementation, creating responsive designs that reflect your brand identity while building robust functionality according to technical specifications.
Quality Assurance
Before launch, rigorous testing across browsers and devices ensures your website performs flawlessly, with particular attention to performance optimization, accessibility compliance, and security verification.
Going Live
Launch and Initial Support
A strategic launch process ensures a smooth transition to your new digital presence, with dedicated support during the critical initial period to address any unexpected issues.
Ongoing Partnership
Your website is a living digital asset that requires attention to maintain and improve — I offer flexible support options to ensure it continues to serve your evolving business needs.
Technology Stack
My technical approach is always guided by your specific business requirements, not personal preferences or limitations. I offer two primary development paths, each with distinct advantages.
WordPress
WordPress powers approximately 43% of the web, offering a balance of flexibility and ease of use.
Custom-Crafted FSE Theme
Unlike many developers who rely on outdated, third-party
themes, I develop modern WordPress themes with Full-Site
Editing (FSE) support specifically optimized for your brand
identity and business needs. This results in cleaner code,
faster performance, and a truly distinctive online presence.
Enhanced Performance & Security
WordPress sites often suffer from poor implementation that
leads to security vulnerabilities and slow performance. I
implement advanced security measures, server-side caching, and
performance optimization techniques that exceed industry
standards.
Future-Proof Implementation
Many WordPress developers create sites that become
unmaintainable. I follow strict development standards that
ensure your website remains updatable and extendable,
regardless of who maintains it in the future.
Developer Availability
WordPress offers the advantage of a vast ecosystem of
developers. Should you need to bring development in-house or
change partners in the future, finding qualified WordPress
developers is significantly easier and often more
cost-effective.
Custom JAMStack
A modern JAMstack (JavaScript, APIs, and Markup) architecture can offer superior results.
Advanced Technical Foundation
I build contemporary websites using modern front-end
frameworks like React and tools like Astro or SvelteKit that
separates the presentation layer from back-end functionality
for optimal performance and flexibility.
Superior Performance & Security
Custom-developed sites typically achieve perfect or
near-perfect performance scores with page load times under one
second, while the JAMstack architecture dramatically reduces
security vulnerabilities compared to traditional CMS
solutions.
Flexible Content Management & Integration
JAMstack sites can still offer intuitive content management
through headless CMS solutions, while providing seamless
integration with third-party services, APIs, and internal
systems with fewer limitations than plugin-based approaches.
Specialized Development Requirements
While these sites offer technical advantages, they require
more specialized developer skills for future maintenance—an
important consideration in your long-term digital strategy if
you anticipate needing internal development resources.
Don't worry! I understand that technology decisions can feel overwhelming, especially with the rapidly changing landscape of web development. You don't need to be a technical expert to make the right choice — that's where my guidance comes in. I will ensure you understand the rationale behind each recommendation without getting lost in technical details.
The Client's Role in Success
Successful websites emerge from true collaboration. Your involvement throughout the process is invaluable.
You Are the Industry Expert
No one understands your business, industry, and customers better than you do. Your knowledge guides strategic decisions throughout the development process.
Timely Feedback Improves Results
Regular, clear feedback at key milestones ensures the project stays aligned with your vision and prevents costly revisions later.
Shared Responsibility Creates Ownership
When you're actively involved in the creation process, the result is a website you truly understand and can leverage effectively for your business.
Investment Approach
My investment structure is designed around delivering value rather than simply billing for time. This approach ensures alignment between our goals: your business success and my professional fulfillment.
Value-based Structure
Projects are priced based on business value and complexity rather than hourly rates, providing budget certainty and focusing on results rather than time spent.
Phased Implementation
For larger projects, I offer phased implementation that allows you to spread investment over time while achieving continuous improvement rather than an all-or-nothing approach.
Strategic Resource Allocation
I help you allocate your digital budget efficiently across development, content creation, and marketing to maximize overall return on investment.
Transparency Throughout
You'll always have clear visibility into what you're investing in, with detailed proposals that outline deliverables, timelines, and expectations.
Frequently Asked Questions
How long does a typical website project take?
Most projects range from 8 to 12 weeks from discovery to launch, depending on complexity and client feedback timelines. Simpler projects may complete in 6 weeks, while complex e-commerce or custom application projects may require 6 to 8 months.
Do you offer maintenance after launch?
Yes, I offer flexible maintenance packages designed to keep your website secure, updated, and performing optimally. These can be tailored to your specific needs and technical capabilities.
What if I need changes after the website launches?
Minor adjustments during the first month after launch are included in all projects. Beyond that, I offer support for small changes and bug fixes, if any.
How much input will I have in the design process?
Your input is essential throughout the process. I provide professional guidance and recommendations but always within the context of your preferences and brand requirements.
Can you help with content creation?
While I focus on web development, I coordinate with trusted content specialists when needed. I provide content strategy and structure guidance, while working with you or your chosen writers for the actual content creation.
How do we handle website hosting?
I recommend and help you set up appropriate hosting under your direct ownership. This ensures you maintain control while benefiting from optimal performance and security configurations.
Getting Started
Ready to explore how we can work together? The process begins with a no-obligation consultation. There's no pressure or obligation in this initial discussion — it's simply a chance to explore whether my approach aligns with your needs.